WEB DEVELOPMENT + PERFORMANCE MARKETING

Good websites.
Clear direction.

I build websites and manage paid search campaigns across Google and Microsoft Advertising.

Thoughtful design. Reliable development. Measurement that connects the dots.

Independent specialist. One connected approach.
ONE CONNECTED APPROACH
YOUR WEBSITE
CLARITY AT EVERY STEP

A good first
impression.A clear next step.

Let’s connect
MEANINGFUL ACTIONSMeasurement
+
Website → Search → Meaningful actionPROCESS ILLUSTRATION
FROM FIRST CLICK TO NEXT STEP
Web development+Conversion tracking+Paid search

WHAT I CAN HELP WITH

Three services.
One clearer journey.

Your website and advertising should work together. Start with what you need, and build from there.

View all services
/ 01

Web Development

Clear, responsive websites that explain your offer and make the next step easy.

WebsitesLanding pages
Explore the service
/ 02

Google Ads

Search campaign setup, conversion tracking and ongoing optimization around your business goals.

Search campaignsTracking
Explore the service
/ 03

Microsoft Advertising

Microsoft Search campaigns, UET tracking, landing-page analysis and considered optimization.

Campaign setupUET
Explore the service
LESS DISCONNECTED.MORE CONSIDERED.
Clear offerUseful experienceMeaningful action

THE CONNECTED APPROACH

A good click deserves
a good destination.

A campaign can bring someone to your website. What happens next matters just as much.

I bring the website, the message and the measurement into the same conversation. So each part has a purpose, and every decision has context.

A clear scope, before the work starts
Direct communication, throughout the project
Practical decisions, explained in plain language
A little about my approach

HOW WE’LL WORK

A clear path.
No guesswork.

01

Discover

Tell me what you do, what you need and what is already in place. We identify the problem before choosing the tools.

02

Define

Agree on the scope, deliverables, budget and responsibilities. You know what is included before work begins.

03

Create

Work moves through defined checkpoints. Designs, technical decisions and campaign structures are reviewed in context.

04

Launch

Test the key journeys, document the setup and confirm the next steps. Ongoing support is agreed separately.

THE WORK, IN CONTEXT

Useful work.
Clearly documented.

Case studies belong here when there is real work to share. No invented clients, testimonials or performance figures.

Visit the portfolio

GOOD QUESTIONS

A little clarity,
before we begin.

A few things you might be wondering.

Ask about your project
Can we start with just one service?

Yes. A website build, tracking setup or paid-search project can be scoped separately. The starting point is the part of your customer journey that needs attention.

What happens after I send an inquiry?

I review your message and reply by email to clarify the project. If the work is a fit, we agree on the scope, deliverables, responsibilities and fees before anything begins.

Do you offer fixed packages?

Projects are scoped around the actual work rather than a generic package. A written proposal explains what is included, what is excluded and any ongoing costs.

Can you promise results from advertising?

No specific revenue, lead volume or platform approval is promised. The service is built around clear deliverables, relevant campaigns and careful measurement.

LET’S CONNECT THE DOTS

Have a project
in mind?

Tell me where you are and where you would like to go.
We can work out the right next step.

Discuss your project